Logorama is an unconventional short film created at French studio H5 that plays with one of the most prominent cultural phenomenons of the past century: the evolution of brands, marketing and the refining of the act of persuasion for commercial purposes.
Ronald McDonald takes Big Boy hostage in Logorama. When the French film Logorama won the Academy Award for Best Animated Short Film, producer Nicolas Schmerkin remarked in his acceptance speech, “I’m the producer of the film, so I have to thank the 3,000 non-official sponsors that appear in the film.And I have to assure them that no logos were harmed in the making of the project.”1 It.Logorama climaxes in a series of cataclysmic natural disasters engulfing this pixel-built city of a million brands. But instead of turning us against brand ubiquity, H5 create the suspicion that perhaps they think this logo-dominated, freeway-gridded world is really something to admire.An alternate reality where advertising has taken on a life of its own sets the stage for this satiric animated short subject. Logorama imagines a massive American city where practically everything.
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I wrote a little while back about Logorama.If you haven’t watched it yet, you can see it for free here.I then hosted a lunch club meeting in the DIG area in Atlanta last week and showed the movie. We had a great discussion with the 20 or so folks that attended, and after wards I asked if a few people wanted to put their thoughts down for my blog.
Logorama - short film analysis By Kieran Tatum. Logorama. View more presentations from Livvy Free. Posted by LivFree at 19:02. Email This BlogThis! Share to Twitter Share to Facebook Share to Pinterest. 1 comment: DMoey 1 May 2012 at 02:19. Good JOB!!!! Reply Delete.
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Hi there, Logorama is a short film based on the numerous logos that engulf our life. Check these videos: Logorama Part 1 Logorama Part 2 FYI: This short won the Oscar award for the best short film this year.
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Logorama is an animated short set in a new Los Angeles. From the street lamps to the main characters, the city is entirely comprised of corporate logos and advertisements. While the film follows the stories of a couple characters, the main focus is that of the police chase between the Michelin Men and the armed fugitive, Ronald McDonald, through the streets of the city.
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Logorama takes a huge stab at the ridiculous amounts of product placements in films and how most movies would intentionally stop the plot of the movie to flash some screen time for their advertisers (i.e Percy Jackson) Logorama takes product placement to the extreme here, every second you're eyes are going to catch a familiar image or character but it's blended in so well with the story you.
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